Shape
Created by other elements of design.
There are two different type of shape, geometric and organic.
Geometric shapes are described using mathematical formulas. Organic shapes are natural looking and have a curving appearance.
Shapes can be described
as positive and negative. A good designer considers not just the positive shape, but also the negative shape.
In the two assignments following we applied the above information. The first is a shape design that considers positive and negative shape. The second is a redesign of a logo. A successful logo is simple, appropriate, and memorable.